Post by account_disabled on Jan 10, 2024 4:36:10 GMT
Brainwriting is a technique that allows you to generate 108 new ideas in just half an hour. Therefore, it is not surprising that it has recently proven to be more efficient than brainstorming. Discover exactly what it is, how it is different, what its advantages are and how to do it to enhance your marketing strategies! Maurício Baltazar Ene 25, 22 | 8 min read brainwriting If you work in marketing , you've probably already done brainstorming in your career or at least heard about it, right? A very useful practice for generating ideas, especially in advertising , whether to innovate and create a market offer or to solve such a problem. However, brainstorming has some flaws and, in some contexts, other practices can be much more effective. That's where brainwriting comes in!
We can consider it a variation of its best-known partner and its main benefits are linked to the experience of the participants and also to the quality of the final ideas. If you are looking to improve your company's idea generation Thailand Phone Number List methods, then you need to know more about brainwriting . In this article you will learn: What is brainwriting? What are the differences between brainwriting and brainstorming? How to do brainwriting? What are the benefits of brainwriting Keep reading and discover how to generate more creativity! What is brainwriting? Ideas are essential to continue innovating, to create products and services, to optimize the way of working and, thus, have better results. More than that, they are vital to gaining and maintaining a good competitive advantage .
As companies that have a vision for the future and embrace innovation move forward, processes have emerged to assist the flow of ideas that must be integrated into work activities. For this we have brainwriting, a technique that involves a group in generating ideas in a written and shared way , transmitting them to the rest of the participants, who launch new ideas and build on those already launched. It is important to note that all of this happens in silence, in a combination of individual and group interactions, to eventually be discussed by the entire team. The person responsible for its creation was the German Bernd Rohrbach, who published his process in 1968 in the magazine Absatzwirtschaft.